Posturing: Photographing the Body in Fashion
3 Friday 3rd November

Posturing: Photographing the Body in Fashion

Ground Floor Gallery

10 Thurloe Place, London, SW7 2RZ

Price: Free
Time: Daily, 10am -6pm / Friday 10am – 9.30pm
Starts: Thu 2nd Nov
Ends: Sun 12th Nov

Posturing: Photographing the Body in Fashion is a group exhibition dedicated to the examination and exploration of the role of the female body in contemporary fashion photography.

Presenting images from 2010 to 2017, this exhibition charts a movement in which the body is captured in extraordinary gestures and poses, tracing a new aesthetic in fashion photography that originated in 2010 and continues to develop today.

Co-curated by Shonagh Marshall and Holly Hay of The Ground Floor Project, Posturing: Photographing the Body in Fashion is the first iteration of a three-part partnership with luxury online retailer THE OUTNET.COM It brings together diverse photographers whose images push the boundaries of fashion image-making, connected by a shared interest in posture, gesture and pose. The viewer is challenged to consider both the body’s role in the construction of a fashion photograph and its effect on the presentation of the garment itself.

Work by celebrated photographers such as Charlie Engman, Johnny Dufort, Marton Perlaki and Zoe Ghertner amongst others will be on display alongside seminal, specially commissioned editorial images from the magazine archives of British Vogue, AnOther, i-D, Interview, The Gentlewoman, Double and Self Service.

The show deconstructs the processes and inspirations behind the images into five thematic sections, each examining a different element within the creative process: casting, styling, location, props, and art direction. Intimate correspondence between the creative teams and examples of the behind-the-scenes stages in the development of the final work provide a rare glimpse into the processes of fashion image-making.

Exhibiting Photographers: Johnny Dufort, Charlotte Wales, Coco Capitan, Lena C. Emery, Brianna Capozzi, Tyrone Lebon, Marton Perlaki, Charlie Engman, Pascal Gambarte, Tim Elkaïm, Estelle Hanania, Andrea Artemisio, Reto Schmid, Bibi Cornejo Borthwick, Blommers and Schumm, Zoe Ghertner, Hanna Moon, Joyce NG, Suffo Moncloa and Casper Sejersen.

Holly Hay is an independent image director and Art Buyer at Dazed Media Studio.

Shonagh Marshall is an independent London-based fashion curator and archivist.

www.groundfloorproject.co.uk

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