THE BRANDING ON HEROIN BAGGIES

The Branding On Heroin Baggies
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THE BRANDING ON HEROIN BAGGIES



Written by Jack Blocker
09 Wednesday 09th July 2014

Photographer Graham MacIndoe was addicted to heroin when he was living in New York about a decade ago. In the midst of his use, he noticed the crude logos that were stenciled on the glassine bags the drug came in.

On reflection, the colourful slogans and images were no different from the marketing used by larger companies like Apple. The little revolvers, dollar bills and provocative slogans made you believe the product was a stylish, elusive purchase and  - perhaps more importantly - developed a subversive take on brand loyalty in the user.

He snapped a few pics of them over the years.

Read a full interview with Graham over at Quartz.

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