In this video, YouTube series Now You See It examines what a film trailer is and explains the flaws with modern ones. NYSI describes a trailer as a short story, containing all of the elements a film has aside from the all important cliffhanger- the hook that makes you want to see the full feature.
As trailers have evolved due to the rise of television - necessitating shorter length and less narration - the newer elements that are introduced soon become familiar and bland; however, some changes are suggested that could make the form interesting again.
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