Absolut Mode Edition


Written by Olivia Patt
13 Tuesday 13th September 2011

Main image: Absolut Mode Edition with Gareth Pugh.

The launch film, featuring supermodel Shannan Click and shot by photographer Sharif Hamza, renowned for his superior work for a vast collection of international fashion magazines including Vogue, Love and Dazed & Confused.

Absolut Mode Edition draws upon the brand’s heritage in the world of fashion, and its icons of the future. During the early 90s, Absolut worked with several of the most successful fashion designers such as Tom Ford and Versace. Since then, fashion has been one of the creative expressions that Absolut has successfully explored in collaboration with partners such as Stella McCartney and Jean Paul Gaultier.

Sharif Hamza at work

A redesign of the iconic Absolut bottle, Absolut Mode reflects the world of fashion through twelve facets, wrapped with a band in midnight blue silk cloth with text embroidery. 

Absolut also collaborated with leading fashion designer Gareth Pugh to celebrate the recent launch of Absolut Mode Edition, with a redesign of the iconic Absolut bottle. Pugh took his inspiration from the ‘Stealth Bomber’ arms from his Spring / Summer 2007 show.

The Absolut Mode Edition with Gareth Pugh bottle is available exclusively from W London from 7 September.  To secure one of the limited edition Gareth Pugh bottles, collectors must approach the W London Insider at W London in Leicester Square and quote the password ‘Reflections of Fashion’.  Available whilst stocks last. The Absolut Mode Edition bottle is available from Selfridges and Harvey Nichols, and major supermarkets.

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