LANVIN FOR H&M

Lanvin for H&M
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LANVIN FOR H&M



13 Monday 13th September 2010
We’ve had Stella McCartney, Sonia Rykiel, Jimmy Choo, Karl Lagerfield and now Swiss high street brand H&M have announced that this November they’re collaborating with French Couture house Lanvin. Legendary Isreali Designer and Artistic designer of Lavin Alber Elbaz made it quite clear that “H&M is going luxury rather than Lanvin going public”.
 
Elbaz added, “H&M approached us to collaborate and see if we could translate the dream we created at Lanvin”. This is an exciting prospect as the dream Elbaz created for Lanvin was pretty exceptional. Lanvin is France’s oldest couture house and was founded in 1889 by 22-year-old Jeanne Lanvin. She opened a boutique on the prestigious Rue du Fauboug Saint Honore and the country’s Syndicate de la Couture confirmed the label as a highly respected fashion house in 1909. Jeanne became one of the most influential designers of the 1920s and 1930s and was renowned for her trademark light and floral colours.
 
Going strong for over a century, in 2001 Alber Elbaz took over as Artistic Director of Lanvin and revitalized the label into a global fashion powerhouse. He is responsible for many trends over the last ten years and is a man who claims “Vintage is over. We did the Twenties; we did the Thirties, the Fifties, the Sixties, right up to the Nineties. Instead, we have to think. We have to start inventing again.” He is now bringing his creativity and signature styles of relaxed elegance, raw edges, pearls and ribbons to a wider audience at H&M.     
 
The collaboration may come as a surprise to some people as Elbaz recently claimed that Lanvin would never go mass-market. Since their only other collaboration was with ACNE exclusively for Barney’s, where dresses retailed for than no less than $800, the partnership with H&M is no doubt very exciting for people wanting to get their hands on affordable Lanvin designs. Emphasising that H&M is going into the luxury market and Lanvin is certainly not going downmarket, Elbaz sees the collaboration as an “exceptional exercise, where two companies on opposite poles can work together because we share the same philosophy”.
 
The launch of both the menswear and womenswear will be available in 200 H&M stores worldwide fromNovember 20 however a film will be released on November 2 showing images of the collection. The film will be available to see online at www.hm.com. Creative Director of H&M Margareta van den Bosch expressed her enthusiasm as “thrilled” about the collection as Lanvin has incorporated ‘French tradition that is also modern and playful’. This is set to be one of the most exciting collaborations of the year.

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Comments

  • Guest: toby.toby.K
    Wed 12 - Jan - 2011, 09:04
    "Swiss high street brand H&M" It was a joke? Swedish for a God Sake...
  • Guest: luisa.rismindo
    Fri 24 - Sep - 2010, 08:08
    FANTASTICO!!!!!

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