Pyjamas Get the Fashion Treatment


Written by Hatti Whitman
Photos and illustrations by Tommy Hilfiger, Richard Nicoll, No. 21
16 Monday 16th January 2012

We’re not talking plaid-print flannel and a slouchy cotton top. Oh no, no. The chicest of the chic will be working loose, silky trousers and elegantly buttoned pyjama shirts. Just look at Arizona Muse being totally buff-ting for Louis Vuitton’s Cruise 2012 collection:

Louise Vuitton Cruise 2012

The relaxed shapes and zingy prints are not atypical of what’s on offer from designers this season, with takes on the trend appearing at Stella McCartney, J W Anderson and Paul Smith, among others. The high street has been quick to catch on too, so never fear, you won’t have to shell out the equivalent of a month’s rent to stay on top of this trend. 

Denim Ankle Grazers, £38, Topshop; Oversize Spot Shirt, £35, Miss Selfridge

Topshop’s slim trousers are cut neatly above the ankle, a length which is almost universally flattering and compatible with a surprising array of footwear. Team with Miss Selfridge’s spotty shirt (working a different take on the same pattern is so spring/summer 2012) and a fine-knit cardi in a smoky sky blue to channel the relaxed poise of Vuitton’s blue ensemble, in a way that will still be allowed into Tesco.

Premium Wide-Leg Trousers, £60, Topshop; Blouse, £32, ASOS.

For a more eye-popping take on the trend, try these Topshop palazzo pants with ASOS’s pretty, patterned shirt. Guaranteed to put a spring in your step, add a loose blazer-style jacket to reference Stella McCartney’s relaxed silhouette (below right).

JW Anderson AW11; Stella McCartney SS12

J W Anderson sent models down the runway in patterned silks and elegant shell tops (above), so if this is more up your street try teaming ASOS’s pretty pink shell top with Gap’s slouchy trousers (below). This doesn’t scream ‘look’ the way that Anderson’s top-to-toe paisley does, but the silhouette is enough to give a casual nod to the trend.

Jacquard Shell Top, £40, ASOS; Slouchy Silk Pants, £39.95, Gap.

What to wear with your pyjama ensemble? Flat slipper styles like the ones below from ALDO work really well, but the great thing about this look is that it can be glammed up with a strappy sandal, like these from Dune, taking your outfit from day to night. You don't need a lot of make-up to make this work either, so try going as fresh faced as possible, and either wear your hair in tousled waves, Vuitton-style, or in a neat pony, à la Stella McCartney.

Killion Flats, £50, ALDO; Sinatra Sandals, £150, Dune.

Like these looks? Got any suggestions of your own? Share your thoughts in the comments box below.

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