STREETWEAR AND TITS

Streetwear and Tits
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STREETWEAR AND TITS



Written by Poppy Green
12 Saturday 12th May 2012

Tumblr now lays claim to all the titties in the land, especially if there’s a Supreme logo somewhere in shot. Blogs like dailymovement – which sounds like an espresso-induced event in your bowels – are utterly hypnotic. Whodathunkit? There seems to be something inherently fascinating about girls in beanies. Girls with skateboards. Girls with their nipslip obscured by a bag of weed. Girls with an Obey sticker slapped across one of their butt cheeks.

I’m not denying that these blogs hold a mystical attraction; I’ve often fallen victim to the reblogging wormhole. Kids on Crack, Women, Weed and What to Wear, Casual and Baskets represent only a fraction of my browser history - sometimes hours will pass before I attempt to escape the clunge and Carhartt cave. But there’s also something pretty disturbing about the trend. Most of these perfectly formed ladies appear in the midst of ill-focused snaps of footwear, money, drugs and endless streetwear brands. Branding women isn’t new. Selling clothes via nice boobs isn’t new either. But these blogs reveal a new approach to selling attire that I find pretty gross.

The problem lies in the fact that these companies, despite promoting themselves as menswear, are now secretly positioning themselves towards the girls. These campaign photos seem to be saying that if that cute sk8r boi you’ve always had a crush on is buying these brands, then why not turn yourself into the product they buy? The tits aren’t selling the clothes to men – the tits are telling girls that their mammaries are only worthy of a glance if they’re sponsored by Stussy. These images are so sinister because of how they are endlessly reblogged by women who should know better after spending the first twenty years of their lives realising that what Vogue says might not be correct. And now, invigorated by a misleading and misogynistic aesthetic, we’re getting so confused that we’re actually being convinced to make ourselves into products.

There has undoubtedly been a subtle change in the way we view advertising like this because of how Tumblr promotes a sense of pseudo-ownership over images as they’ve been sourced from a community rather than straight from the brand’s website. And this doesn’t impact a woman’s psyche so well. Suddenly these images of porn stars shot by Terry Richardson are coming straight from the guys, not a faceless company. Of course boys are going to blog pictures of bangin’ ladies wearing the Mens XL tee already hanging in their wardrobe. These models look like they borrowed the blogger's sneakers to walk home in after a night of rampant sexytimes. But guys don’t want this, no matter how much they’ll deny it. Because after all that fictional banging has been done, they don’t want to be told that their stuff is last season. It’s like girls who like football – the archetypal guy (sorry for being reductive here lads) doesn’t want a lady more knowledgeable than them.

So despite the fact that ladies have always been covered in brands, these Supreme pin-ups represent a definitive shift in the clobber girls are choosing because of the testosterone drenched web pages that they inhabit. Girls dressed like this don’t just warrant a guy to do a double take, it prompts them to ‘add to cart’. And being purchasable isn’t a good look.

Do you find these Tumblrs hot or a turn off?

Don't Panic attempt to credit photographers and content owners wherever possible, however due to the sheer size and nature of the internet this is sometimes impractical or impossible. If you see any images on our site which you believe belong to yourself or another and we have incorrectly used it please let us know at panic@dontpaniconline.com and we will respond asap.



Comments

  • Guest: samuelturneruk
    Wed 16 - May - 2012, 17:21
    The real crux of the problem is that the internet has far less censorship issues than other traditional means of marketing such as TV, Billboards and Magazine ads. From just a quick scroll through the article you can tell that the imagery and the extent of the sexualisation is something that you wouldn't see in an ad break; and this really plays off of the vulnerability our egos have to pure sex and pornography being pushed in our faces (And they thought Levi's went too far). Secondly, the streaming nature of a social network like tumblr presents companies with an infinitely more effective method of viral advertising, an average tumblr user scrolls through their dashboard and they'll probably register about 10 Supreme adverts, whilst simultaneously becoming desensitised and absorbing the message subliminally.
  • Guest: jimbojones
    Wed 16 - May - 2012, 12:06
    I read this and thought it raised some valid issues, similar to those surrounding the use of softporn images on YouTube uploads of dance music tracks. Someone then posted the latest Disclosure track, which I watched and felt illustrated the point perfectly, but before I knew it I was on Redtube, masturbating and watching a girl get sodomised while she lapped from a saucer of milk. I'm not sure what that means.
  • Guest: jknight1980
    Tue 15 - May - 2012, 17:11
    As sad and as shameless as these ads are, the Digital age has brought about new levels of desperation for businesses to be heard and thanks to the mistakes that this generations peers have left behind, there is global apathy. As long as there are lazy people willing to "sell their souls" for a buck, there will be corporations willing to lap them up and regurgitate them - it goes both ways. Sigmund Freud taught the world that Human emotions can be manipulated to sell people things that aren't essential to our survival and sex has ALWAYS been used to sell products and services - fact. If you really need to do something about this, go and do it. If not, all you're doing by posting these images is helping to promote by exposing them to a few more pairs of eyes than they would have otherwise seen. The blind will always lead the blind down a long, dark, slippery slope to Fuck-Allsville, while those that believe in truth, honesty and the goodness that is in Mankind will continue to grow, develop and better their world, as well as the world of the people around them. No more negative news - our lives are saturated enough by it.
  • Guest: kingtubz
    Tue 15 - May - 2012, 08:17
    Thank You for writing this... i've felt a little uncomfortable about the state of tumblr for a while now...and i know it's not just the semi in my pants. The LGBT and feminist communities have made use of tumblr to push some truly radical, life-changing and life-affirming issues to the fore... And so is it merely a coincidence that the very same social network has been appropriated by 21st century cheerleaders pushing a traditional capitalist agenda? I grew up wanting my generation to do things differently. After a childhood and young adulthood filled with rampant unchecked commercialism amid barely disguised sex and violence, me and my mine wanted there to be substance behind the stuff when our generation took over some creative control. But it seems that either a calculated game is being played out...or a lot of people simply haven't really moved on. let's be clear, for all the gorgeous instagram imagery, this stuff represents nothing more than calvin klein 20 YEARS AGO. same shit, different label. Selling crack to babies then claiming there's demand as the addicts grow up and find their economic feet isn't anything that hasn't been done before. do we finally have to face the fact that sex is now as much a part of childrens lives as candy and consoles?? (i guess i'm kidding myself if i think it hasn't been since CK...) But shit, at least use it to push something WORTHWHILE. not just another backpack/sweater/hat/rolling paper..

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