ALICE'S ADVENTURES THROUGH 70S GOVERNMENT PROPAGANDA

Alice's Adventures Through 70s Government Propaganda
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ALICE'S ADVENTURES THROUGH 70S GOVERNMENT PROPAGANDA



Written by Liam Jefferies
16 Friday 16th August 2013

This anti-drug PSA made by the National Institute of Mental Health in 1971 has managed to do the impossible, in establishing a link between Lewis Carroll's 1865 novel about a little girl consuming mushrooms, cakes and elixirs to alter her body and consciousness, AND the usage of recreational drugs!

In this entirely original and not at all old hat (even by the early 70s) analogy, "The Man" attempts to swerve kids away from drugs, not by simply using the heavy fear tactics of today, but by utilising the time tested method of pretty animations and crazy characters to capture the kids' attention. All the while, good time party girl Alice lectures the various varmints and the viewer on the immorality of drugs and their links to society's ills, invariably killing their buzz. Because if there's one thing we know, its that kids will listen to preachy narration over swirly colours and fun animations any day.

Something tells me the girl who played Alice missed out on some pretty fucking groovy parties.

 

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