The Colombian office of ad agency Leo Burnett dreamed up a design for Coke's plastic bottles featuring a cap that could only be opened when fit together with another bottle's cap and twisted. So that you have to pair off to get to the sweet sugary elixir of life that is Coca Cola.
To show off the design, the brand found people in most desperate need of a little friendly conversation: college freshmen at the beginning of the school year. It put a stash of the bottles on a campus and the students had to partner with someone if they wanted to open their Coke. Cute!
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