ANCHORSONG

Anchorsong
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ANCHORSONG



Written by Patrick Swift
19 Monday 19th March 2012

I moved to London in October 2007. I had a show in Athens that time, and I came here instead of returning to Tokyo after the gig. One of the reasons of the relocation was that Europe's market of electronic music is much bigger than in Japan, and I wanted to make a living out of it. I was also simply interested in living here as lots of the artists inspired me did in the past.

Both Tokyo and London are metropolis, but London preserves the historical aspect of the city better. Tokyo is extremely well-developed and almost everything looks modern for better or worse.

Radio 1’s Huw Stephens championed your sound from early on, why do you think this was and how did it affect your career? 

He came to my showcase at SXSW in 2009, and he's been very supportive since then. The Maida Vale session I did for his program is one of the coolest experiences I got in London, and it did contribute a lot to spread my name I believe.

Your live set-up is incredibly stripped down, what made you decide to perform like this? 

I wanted to perform electronic music in very simple way. It's widely believed that live performance of electronic music can't be as exciting as a band, and I wanted to prove that's not true. I believe the simpler the better in terms of setup so that audience can understand what's going on on the stage and simply enjoy it. Another important reason of my minimal setup is that's the limit I can carry on my own!

You played guitar in a rock band before going solo, how do you think this shaped how you are as an artist today?

My current career is on the extension of the band I used to belong. I formed the band when I was 19 with couple of my friends, and we named it Anchorsong. We carried it on next four years or so but never performed in public. After the other members left the band for various reasons, I chose to be a solo act rather than forming another band. I already had a concrete idea of what kind of music I want to play by then, and other regular members were unnecessary. 

You have your own label, Case Study, what are the advantages to releasing your music through your own label? 

To be able to have more liberty is the biggest advantage I believe. However, I realized how difficult it is to run a label when I released my EP as I could hardly do decent promotion on my own. I'm very happy with working with my current label Tru Thoughts as they believe in my music and support me as I am.

You have supported some big artists in the past, was there any you particularly enjoyed supporting, and why? 

I've got many, but the one I did with Prefuse 73 at Queen of Hoxton in November 2010 is definitely one of the highlights. Not only did I support him that night, but I also joined him on stage and we jammed together for a good few minutes. He's one of my heroes, and there's nothing as exciting as to play music together with someone I admire. 

Your following on YouTube is pretty impressive, how important of a factor do social media play in your musical endeavors?

Although the videos I uploaded onto Youtube has been very helpful for my career, I'm quite lazy with the social media I must admit. It might be important for artists to tweet trivial things from time to time, but I still can't quite get used to it to be honest. I prefer Facebook to Twitter probably….

Are you playing any festivals this summer? And if so, which?

I'm playing at Sonar Sound Tokyo in April and Soundwave Croatia in July. There's more to come…!

What projects are you currently involved in?

I'm focused on my career as Anchorsong at the moment rather than trying something different under a different alias. Although I'm determined to make my album strictly instrumental, I'm very keen to work with other musicians by producing or providing a track. I'd love to soundtrack a film if I get the chance too.

Your three EPs that you released in Japan were all successful, why do you think this is?

All of the EPs came with Live DVD, and the price was set the same as usual EP. Several important record shops were playing the DVD on their monitors all day, and it must have caught people's attention. 

Anchorsong will play a Soundcrash gig at Cargo this Thursday, 22 March supported by Mt. Wolf and Throwing Snow. Tickets are £5 in advance, £9.50 at the door. His debut album Chapters is out now on Tru Thought Records. 

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