The ‘paradox of choice': the puzzling fact that, when given total freedom to pick from a wide range of appealing options, our capacity to decide what we want goes almost totally out of the window.
In the modern world we face this issue on a daily basis. What should I buy for lunch? What film should I watch on Netflix? What should I even do with my life? Often the number of choices on offer is so vertiginous that we either default to the familiar or give up on the project altogether.
Never does this ring more true than when confronted with the unholy task of deciding what to listen to.
How many times have you been passed the iPod at a pre-drinks, or asked to whack something on the office stereo, only to find that your mind goes blank and your hands turn clammy?
Thanks to streaming services like Spotify, Apple Music and YouTube, we can now listen to whatever we want, whenever we want – but actually deciding what it is that we want in the first place is often the most infuriating piece of the puzzle.
It was, therefore, a huge relief to open my emails this morning to find a link to Bose’s new Mood Radio tool (created in association with Currys PC World).
The platform comprises a series of playlists compiled by music experts from renowned institutions like Phonica Records, Rye Wax and Just Jack.
The playlists feature handpicked tracks for a range of different moods and settings, including Friday Night, After Party, Back to Work, Lazy Afternoons, and even Space Travel.
So, whatever you’re doing today - give yourself a break and let the experts decide the soundtrack.