Jay Z proves that he is the iciest of rappers out there by buying out renowned Champagne brand Armand de Brignac, AKA "Ace of Spades". While popping bottles is one of Jay Z's (and mankind's) favourite things to do, he took things one step further by buying out the brand that featured in all the great hip hop videos since Jay declared Cristal racist.
Famed for its gold bottle with obtuse ace of spades on the front, the liquid gold featured heavily in his 2006 music video Show Me What You Got, which even contained the line "H.O.V.A., gold bottles of that ace of spade". The video sees Jay Z bashing away a bottle of Cristal in favour of the Armand de Brignac, after winning a game of poker at the Casino.
While you may be bit confused, convinced that Cristal is really the bubbling tipple of choice for anyone affiliated with Def Jam records, the brand left Young Hov with a bad taste in his mouth back in 2006. Cristal made comments suggesting they were too classy for rappers and rap culture, as the drink was too high brow to be slumming it with multi-millionaire rappers. They then went on to say that Dom Perignon would probably love the business of Jay and his pals. Jay Z took these comments as racist and staged a public boycott of the brand by removing all bottles of it from his 40/40 club in Manhattan.
The brand is even more rooted in Jay Z's political outlook. It was the bottle of choice for a fundraiser he threw for Obama in 2012, which included a tower of 350 bottles of the Ace. With all the history weighted against his relationship with the brand, it's not a massive surprise he decided just to buy it out. I mean if you've got a net worth of approximately $1 billion, what else are you going to spend all that cash on? If you want to be part of the Jigga legacy, you can purchase yourself some shares in his newly acquired company for $300 a pop.