MADONNA TURNS TO GRINDR TO PROMOTE NEW ALBUM

Madonna Turns To Grindr to Promote New Album
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MADONNA TURNS TO GRINDR TO PROMOTE NEW ALBUM



Written by Jack Blocker
12 Thursday 12th February 2015

Madonna's latest album, Rebel Heart, is essentially the musical version of an embarrassing mother who attempts to 'kick it' with you and your friends. First off - and perhaps most crucially - no one wants to hear what it has to say. Secondly, it's marketing strategy has featured all the peacocking stunts of a failed pick-up artist at a West End bar.

She released the first music video on Snapchat, knowing full well that people LOVE holding their finger on their phone's screen to ensure a gyrating 50-something doesn't tick away unseen. Like a lot of people, I reckon you probably didn't catch it. After that disappointment, she's targeting the one demographic who have a track record of preserving way-past-it female singers: Gay guys.

If you're on Grindr and want to spend your V-Day chatting to Madonna instead of hooking up with guys, then all you have to do is mimic Madonna's Rebel Heart album cover in your profile pic.

That's such a tempting proposition, that I may just have to download the app myself!

Speak soon Madge.

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