All these details provide something that goes beyond a download and makes you feel part of something rather than just a ‘punter’. This is the ethos that drives Rewind-Forward, an online music store, and occasional pop-up stall, located in Bristol. A small operation run by music lovers, for music lovers - RwdFwd prides itself on seeking out a pick of hard-to-find or just essential music and clothing.
Libyan auto-tuned reggae on cassette? Of course. Shrink-wrapped post-punk electronics with hand drawn artwork? Yep. Crushed MPC jams on 7” in a hand-made cut and paste sleeve? Standard. Of course, relying on rarity isn't enough. Rewind-Forward also have very strong selections of essential reggae, grime, techno, house and all that good stuff needed for your record box.
As well as all this, they select clothing that has been cherry-picked from across the world, made up from smaller labels who have a similarly DIY ethos as the RwdFwd staff - the emphasis here is totally on quality, not quantity. They don't stock every single thing, and have no desire to do so.
Where they really stand out though is on the special editions they offer from some of the most exciting labels in the UK - Peng Sound, Hotline, NoCorner. They also seem to live in the post office queue, always getting orders packed and delivered at high-speed, so you don’t have to wait long to press play.
Visit the website here. Be sure to follow Rwd-Fwd on Facebook and Twitter, and on Intstagram @rwdfwd