Secret 7" Is an annual event that combines music and art for a good cause. What they do is take 7 tracks from 7 of the best-known musicians around and press each one 100 times to 7" vinyl. They then invite creatives from around the world to interpret the tracks in their own style, resulting in a one-of-a-kind sleeve for every 7”. The creatives are made up of famous names as well as artists they discover through artwork submitted to them at their site.
This year the project will culminate in 700 record sleeves exhibited Downstairs At Mother in London on 12 & 13th April, then on Record Store Day you can get your hands on one, or more, for £45 a piece. You don’t know who created the sleeve, or even which song it’s for until you have parted with your cash – the secret lies within.
Each year they select a new good cause that will benefit from the combined efforts of all their contributors and buyers. When thinking about their cause for 2014 they were watching the brutal scenes in Syria on the news, it guided them to War Child. The charity have worked closely with music for over 20 years (remember HELP, 90s indie kids?) in order to help them raise the awareness and money they need to deliver their vital work.
This year, the collection of artists donating tracks is not too shabby: Black Sabbath, Elbow, Jake Bugg, Lorde, Massive Attack, Roxy Music and T Rex. Head over to the Secret 7" site to get involved.