SMIRNOFF SOUND COLLECTIVE CELEBRATES DIVERSITY IN DANCE MUSIC WITH ‘TRIBES’

Smirnoff Sound Collective celebrates diversity in dance music with ‘Tribes’
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SMIRNOFF SOUND COLLECTIVE CELEBRATES DIVERSITY IN DANCE MUSIC WITH ‘TRIBES’



Written by Oscar Henson
08 Tuesday 08th March 2016

When Disco exploded out of New York in the early 1970s, its locus was the gay bars of lower Manhattan, and its groove was the convergence of black and Latin sounds – funk, soul, gospel.

Later, in the early 80’s, Chicago’s black and gay clubs birthed the first strains of House music – again, taking influence from such diverse sounds as funk, hip-hop, electro and Italo disco.

When the UK rave scene took off in the late 80’s, it inherited the same principles of freedom, diversity and inclusivity at its core – an openness that allowed DJs and producers to freely absorb influence from across the globe, resulting in 20 years of beautiful, unbridled mutation: hardcore, jungle, garage, grime, dubstep, funky house.

In short, dance music came from the margins.

To celebrate and remind us of this fact, Smirnoff Sound Collective has developed a new video series – ‘Tribes’ – with the focus of introducing us to collectives from around the world who dedicate themselves to fostering diversity and inclusivity within dance music.

The first episode introduces us to DISCWOMAN - an NYC based all-female DJ collective dedicated to promoting gender diversity in electronic music.

The short film follows members of the collective as they travel to Mexico City, where they connect with the capital’s rising female producers, DJs and artists.

The episode features special appearances from Black Madonna, Star Eyes, Demian Licht, Sandunes, Nicole Moudaber & Ninasonik, and can be viewed in full below.

www.youtube/com/smirnoffsoundcollective

http://www.discwoman.com

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