Here it is folks. The first high-profile TIDAL EX-CLOO-SIVE dropped over the weekend, featuring a stripped down, pared back, raw and honest version of Beyonce. It's the usually glam singer being filmed on a phone, basically. For all the fanfare about the streaming service offering superior audio quality to Spotify, its opening salvo sounds like a spoon rattling around a pyrex bowl.
The song is called 'Die With You.' I don't want to act like a softie, but it's just lovely. There they were, a mere week ago, Jay Z and his pals parading on a stage like they were the superior beings chosen to preserve the human race following the apocalypse. Sorry peasants, go listen to Spotify while they rapture into the afterlife with TIDAL. 'Die With You' is the perfect response. These aren't demi-gods. They're just artists - tender, emotional - who sing for their hubbies and dress like they just got home from a trip to H&M.
But when you launch a company like TIDAL and tell people it's what's good for them, you run the risk of being mocked. The service's USP was its exclusivity. When the song dropped, people were quick to point out that it had been copied, ripped, stolen and regurgitated all over the net within three seconds. Exclusivity - the internet says shit it! Look, here it is on Youtube (unless it's been deleted!)
So go enjoy your free version of Die With You. Even if the sound is terrible, it's in 360p and the person ripping it takes too long to get rid of the TIDAL player on screen, it's still free.
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