THE NORTH FACE LAUNCHES THE VENTRIX JACKET WITH MAGGIE ROGERS

The North Face Launches the Ventrix Jacket With Maggie Rogers
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THE NORTH FACE LAUNCHES THE VENTRIX JACKET WITH MAGGIE ROGERS



Written by Don't Panic
26 Tuesday 26th September 2017

Just in time for winter, The North Face has launched a brand new jacket with more tech installed than the new iPhone X. 

The Ventrix Jacket is covered with specially developed micro pores that expand and contract depending on the wearer's movement and exertion. In laymans terms, this means it'll keep you hot, but not so hot you pass out running home from the pub.

 

 

To celebrate its launch, The North Face and musician Maggie Rogers have collaborated to create “The Release Project" - an immersive digital experience that allows Rogers' new track "Split Stones” to be revealed layer by layer through the listener's movement. With more movement, more layers of the song are played until the full length track is finally unlocked. 

It's a neat piece of marketing, and the song's great too. See for yourself.

Check out the new Ventrix jacket at www.thenorthface.com.

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