The Smirnoff Nightlife Exchange Project


Written by Tshepo Mokoena
Photos and illustrations by Maxwell Finch, Stay Gold Photography
29 Monday 29th August 2011

Main image: How the Lebanese party

The Nightlife Exchange Project is still open to people from fifty countries around the world, but now has the added incentive for dance lovers to share their passion with the rest of us. Up for grabs? A chance to shimmy with the best of them and share a stage with leotard-loving Madonna (who, lest we forget, is really a trained dancer above all else). Read on to find out more on this awesome opportunity to put that shine back into autumn time.

Roller parties, Oz-style

On the one hand, this project is all about getting young people to share that one thing that can unite us across national borders: partying. People are being urged to share their experiences of the food, music, clothes and hidden spots that make nights out in their cities worth leaving the house for.

Dutch dress-up in the Hague

The UK branch of Smirnoff is already taking submissions from around the country. Just answer a few questions about the party scene in your area, and they could all be collated to craft an experience for an exchange with revellers from as far as Ecuador, Dubai, Romania and Nigeria. People on the other side of the planet could then be getting a taste of the London, Leeds or Brighton experiences while we'd get to see what a night out in Accra, Kingston or Auckland is like. Smirnoff will be giving us the opportunity to either travel to a specific location for a night of wild partying, or recreate the elements of that night on British soil.

On the dance competition side of things, YouTube sensations will rejoice at the glimpse of fame on offer in the Nightlife Exchange Project. Contenders have just sixty seconds to prove they've got what it takes, in what is quickly becoming the standard model for television talent hunts. However, in this case Smirnoff are taking the over-the-top studios and screaming audiences and turning them into whichever environments make the dancing hopefuls the most comfortable: as long as you can balance a camcorder or camera phone and shoot your own submission video, it's good to go. About forty-five seconds of dancing are all each hopeful will get, and in the end ole Madge herself gets to decide who's the world's best and may get to join her troupe of backing dancers.

We don't know what this move is called, but Brazilian girls apparently love it

To enter you've got to be at least 21 years old, ballsy and somewhat talented. More details on the competition are here. Head to the Nightlife Exchange Project tab on Smirnoff's Facebook page for more information.


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