Yesterday, Apple Music boss Jimmy Iovine went on CBS This Morning to have a chat about the company's recent female-focused ad campaign. Explaining why they had specifically decided to target women, Iovine had this to say:
“I just thought of a problem: girls are sitting around talking about boys. Or complaining about boys! They need music for that, right? It’s hard to find the right music. Not everybody… knows a DJ.”
Watch the whole interview here, if you must:
Unsurprisingly, Iovine is currently feeling the internet's wrath. But why? As it turns out, women do a lot more than just talk about boys, and very few are concerned with soundtracking the discussions if they do happen.
Still, there must be some truth to his comment, right? Right?! Wanting to find out, I figured I'd ask the women in the office what they like to listen to when they're gossiping about their crush in their own inimitable female style.
Unfortunately for me, several of my female colleagues were either in a meeting, on holiday, or have previously aired their disdain for communicating with me. That left only two, Ellie and Liz, who kindly donated their time to tell me what they listen to when BOYS are on the brain. Take note, Jimmy.
Liz (left) and Ellie (right) hard at work! :P
Did you hear what Apple Music head Jimmy Iovine said about women listening to music?
"Yeah, I think so. Why?"
Well, I was wondering if you could tell me what music you listen to when you're talking about boys?
"I don't do that, sorry. What's this for anyway?"
The website. I'm trying to write an article about it. Do you reckon you could just give me a song, like as a joke or something?
Moments later, Ellie pinged me across this message on Gchat, accompanied by a link to 'Issues' by the Saturdays! Exciting!
"Sometimes I just sit at home with my flatmate and listen to The Saturdays wondering about when I'll stop having issues with boys, ya know? There are some pretty big things going on in the world right now, but I can't seem to stop thinking about whether boys like me or not. Do I leave him, do I kiss him? The Saturdays feel my pain. These are the real questions that run through my head every day."
There you go Jimmy! Stick The Saturdays on your 'Girls talk about Boys' playlist.
Liz! Do you want to be a part of this article?
"Not really. I don't want my picture on the site."
What if I just use the photo of both of you?
So. What song do you listen to when you're nattering on about lads?
"Can email it to you in a bit? I've got quite a lot to do."
Soon after, Liz sent me a link to 'Cater 2 U', by Destiny's Child. I emailed her asking why she chose it, but I got an Out Of Office.
Thanks Ellie and Liz!
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