'47 Brand - Streetwear With History


Written by Don't Panic
24 Monday 24th November 2014

Sure, trends come and go, and there was a stage where the authenticity of a good hat suffered the rise and fall of the mainstream, but there are brands out there who are still holding it down, and '47 Brand is one of them.

The story goes a little like this: In the late 1930s, Italians Arthur and Henry D'angelo moved to Boston and started selling newspapers in front of Fenway Park, until one day they snuck in and discovered the beautiful game.

This was the start of something great. Cemented together with hard work and that strong Italian and American sense of family togetherness, the gumption that these men have shown over the years has made them an unstoppable force, with Arthur's four sons stepping into his shoes and also proudly joining the business.

The D'angelos spend their days working hard on their brand and then, when the work day is over they head to the place where it all began - the baseball game. It's no wonder this recipe stood the test of time. 60 years since the seed was planted the brand is producing licensed apparel from dugout jackets and crewnecks, to caps and beanies, and is also the proud European licensed partners of Major League Baseball, Major League Soccer, National Hockey League and the National Collegiate Athletic Association.

Check out this video for a further introduction:

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