In terms of scummy, morally objectionable companies in the land of tech, this one really takes the shit-biscuit. A new app is set to launch called SketchFactor. Using crowd-sourced information from other users, the app warns you if an area you're set to walk through has been universally deemed 'sketchy.' CONTROVERSIALLY, 'sketchy' in this case could easily mean 'featuring ethnic minorities.'
The app's creators, who are both professors in African-American Studies at Howard University lol jk a couple of white people, have been quick to defend SketchFactor's growing reputation as racist tech. Speaking to Crain's, co-founder Allison McGuire said:
"Though Dan (Herrington, co-founder) and I are admittedly both young, white people, the app is not built for us as young, white people. As far as we’re concerned, racial profiling is ‘sketchy’ and we are trying to empower users to report incidents of racism against them and define their own experience of the streets.”
Dan and Allison. Not racist.
So if it's not built for young, white people, who is it built for? Young African-Americans? Elderly Hispanics? I'm not sure the racism these demographics face in America can be pinned down to certain neighbourhoods, especially when there are racist cunts all over the place and many of them where a badge.
I don't want to jump the gun and say the app is solely for whites who want to avoid blacks and poors, but if this thing takes off, I reckon a lot of supposedly progressive, liberal, forward-thinking, tech-savvy New Yorkers will be keeping quiet about having it on their iPhone.