Since launching in 2005, Reddit – the self-proclaimed ‘frontpage of the internet’ – has grown rapidly in size and stature to become one of the most frequently visited websites on the world wide web. It attracts a total of 82 billion page views per year, making it the 25th most-viewed site on the internet and the largest online media aggregator of its kind.
But what is Reddit to you?
Perhaps it’s a revolutionary platform for sharing news, ideas and media from around the world; an online hub for crowd-sourcing information and inspiration from a wide array of different cultures and peoples.
Or maybe it’s an honest, open-minded community and support network: a crowd of anonymous eyes and ears - always willing to listen, always happy to engage.
For me, however, it’s none of these things.
Instead, Reddit’s sole function is facilitating what I call the ‘daily gawp’: the voyeuristic, self-affirming act of leering – pointing and laughing - at the most beautiful calamities and fuck-ups that the world currently has to offer. Just thirty seconds of homepage perusal will suffice to assure you that somewhere, somehow and at some point (I think it was the 80s) things went gravely and irrecoverably wrong for us. Extend your visit to a full half hour and you will be granted a vivid and comprehensive insight into the fucked up collective consciousness of modern mankind.
If Reddit really is mankind’s true measure, then the amazing r/Drugs subreddit is modern man at his most leathered: modern man bumming fags and gum in a dingy corner of planet earth's smoking area. Checking in regularly provides a constant reminder that - no matter how fucked up you are, or how fucked up you’ve been - there's always someone out there getting a whole lot more fucked up than you.
Need a lift? Just check out our all-time favourite r/Drugs picks below.