BLOOMINGDALE'S APOLOGISES FOR DATE-RAPEY CHRISTMAS AD

Bloomingdale's Apologises For Date-Rapey Christmas Ad
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BLOOMINGDALE'S APOLOGISES FOR DATE-RAPEY CHRISTMAS AD



Written by Jack Blocker
11 Wednesday 11th November 2015

Bloomingdale's is a chain of US department stores with a big, shiny flagship location in New York, which I'm pretty sure Kevin got lost in in Home Alone 2. Despite their status as an American commercial icon, they're marketing department is dimmer than a bauble buried in the basement. They recently ran this print ad as part of their Christmas push:

In this post-Blurred Lines era, it's fairly unwise to position a Robin Thicke look-a-like next to a phrase encouraging the spiking of drinks. Creepy, to say the least.

Here's an embedded tweet to validate this as a story.

In the name of fair and balanced journalism, which I am all about, I guess, I will say this in their defence. I imagine the exec who green-lit this saw the word "egg-nog" and immediately thought of a celebration in a home, with friends and family sporting bad xmas sweaters while caroling next to a log fire. A benign, festive setting far-removed from the sort of places where one assumes drink-spiking takes place. The boss was happy with it, as was the overworked team under pressure from the holiday period. Out it goes.

But that's why it pays to get a few pairs of eyes on something before you give the OK. I mean the dude's face really does have a "you won't be laughing much longer" vibe to it.

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