Unless it's a flash in the pan, in which case please ignore the next few words of hyperbole, Pokemon Go seems to have changed the way society functions, with everyday non-gamers becoming button mashers, couch potatoes sprinting down streets, mentally ill people finally gaining some respite and areas being explored as if they were just discovered. As with so many cultural phenomena, however, the backlash has been palpable, with people variously claiming that it hooks people to their screens/causes accidents/is for children/steals all your private data, so it's sort of a mixed bag. With 'Pokemon Go Fuck Yourself', it's pretty clear which side of the fence this YouTuber is on (unless it's satire, which it probably is, so ha ha ha, isn't being in on jokes great):
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