Bombs To Bracelets


18 Monday 18th October 2010


“I saw an article on a fashion blog about the peaceBOMB bracelets and instantly thought it was a great story and the sort of thing that I’d like to make a film about”, Sam Rowland relates.  “It’s rare that you come across an amazing story that could actually do some good.” 

This story starts by chance in February 2009, when the idea to create bracelets from bombs was formed. Nearly a year later, the first bracelet was produced through collaboration between the village of Naphia in Laos, the Rural Income through Sustainable Energy Project of Swiss NGO, Helvetas, and ARTICLE 22, a small Brooklyn-based enterprise.

Made with aluminium war scrap metal moulded by human initiative and ingenuity, these bracelets not only represent an opportunity for artisan families to generate income, but also tell a story about their makers and the legacies of our shared history: for nine years, the US dropped two million tons of ordnance, averaging one B-52 bomb load every eight minutes, 24/7, making Laos the most heavily bombed country in the world.


But how does one fund a project of this kind?  Rowland and his collaborators have, like many other filmmakers, turned to the crowd sourcing platform Kickstater to help finance a passion project that might not have otherwise have been possible. Unlike a simple donations pages, with Kickstarter you can offer rewards to incentivise your audience to pledge – for example $25 gets you a peaceBOMB bracelet, whilst $500 secures a producer credit on the film and a personal video thankyou from the artisans in Laos.

PeaceBOMB hopes to raise awareness of the social enterprise opportunities for Western designers to work with skilled labour in developing nations, through promotional content that they intend to shoot in Laos in November if they are able to hit their target of $7000 in the next two weeks. The $7000 target is a break-even budget that will pay for Sam Rowland , Elizabeth Suda and Wallis Suda of ARTICLE 22 to travel to Laos to make the films over a period of seven days at the beginning of November 2010.

ARTICLE 22’s, name derives from the  22nd article of the UN Universal Declaration of Human Rights, which celebrates the economic, social and cultural rights as, ‘indispensable for dignity and the free development of personality’.  They intend to release a number of films and photos from on the road in Laos, through their Facebook pages and hopefully through a number of newspaper sites, before cutting together a short film that will be entered into film competitions in both Europe and the US in the new year.

For more information on the project and to pledge go here. 

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