For effective pet adoption adverts, you could go really dark - "see this delightful critter? He's off to your home... or the fur coat factory!" - or craft the kind of upbeat message Furkids Animal Rescue has. All it takes is a charmingly amateurish host, a DIY Airdancer, music and of course a heap of disgruntled looking kitties. Take a look and find out more info here.
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