Call me a tosser all you want, but I feel a bit bad for Dapper Laughs. Even he didn't expect his stratospheric rise from Vine-based cunt to the media's banter bete noire. Along with television's desperate scramble for ratings, sometimes I reckon it's just the size of our isle that pushed him to the fore. Just look at this list of top Vine-celebs - most are American and you haven't heard of any of them.
I'm sure a lot of them are even shitter than Dapper, too.
In his attempt to claw his way back into the limelight, Dapper has released a pilot for an eponymous new series. It's chock-full of knowing references to his downfall as well as the jokes we all know and hate. Except this time the glossy production value forces the idea that he's merely a 'character', a Jay from The Inbetweeners for the Vine generation. Crucially, his chat is countered by a snooty agent - a bearded Guardian reader type who's clumsily painted as some sort of enemy to uninhibited banter. #JeSuisDapper
While I'm under no impression that this will succeed, I'm still sure it will find an audience. When tepid stuff like Mock the Week and Russell Howard's Good News are still going strong, maybe there should be a place for foghorns like Dapper. Even if it's the bowels of the internet.
And like basking in the embers of a building that just burnt down, I actually kind of enjoyed it. Sorry.
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