Don't Panic London and PETA (People For The Ethical Treatment of Animals) have teamed up to question the public's thirst for dairy in this new prank video.
A focus group gathers to try out a new product from "Barker's Farmhouse Milk" and the creamy white beverage they're served receives warm praise. That is until it's revealed they're drinking "dogs' milk".
PETA asks "'Dogs' milk, cats' milk, rats' milk, cows' milk – what's the difference? We're the only animal to drink another species' milk. Isn't it all a bit weird and gross?"
PETA recommends you try out an alternative to dairy, such as soya or almond milk. In doing so you enjoy the health benefits from those plants and avoid the cruelties of dairy farming alongside the pus that can be contained in cows' milk...
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