Recently, Don't Panic London worked with environmental charity Greenpeace as part of their Save the Arctic campaign, which aims to spread awareness and build an active consensus against destructive fishing practices in the region.
The result was The Little Explorer, a short film which combines the endless imagination of a little girl with the grim reality of decimated animal populations and ruined natural features.
DPL was ecstatic to hear the their video had been nominated for The Drum's Ad of the Week prize and implored anyone and everyone to vote. They went up against some pretty stiff competition, such as a Jaguar advert featuring Stephen Hawking, Uniqlo's This Way To Utopia, a Game of Thrones boxset design and Jameson Irish Whiskey's St Patrick's Day bottle.
In the end, the hard work and imagination of the video's team paid off and they won Ad of the Week. Here's to many, many more. Take a look at the prize winner.
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