Believe it or not, in a world where literally every single piece of information ever accumulated by the actions of history can be accessed in a matter of seconds, people are still going on about that Beach Body ad. And who are we to swim upstream?
Dove, the body loving soap manufacturers, has just released a clever response to the original advert. It features three women who aren't as skinny as the one in the original ad. Honestly, I find this very problematic. All three of these women are still megababes and easily out of my league. If anything, I feel even less ready for the beach.
Even so, this is a welcome counterpoint to a significant social discussion. If they all held hands, the readers of Don't Panic would stretch to the moon and back, so listen up Dove: You just scored an ad that would usually cost you big bucks - for free.
Please send me some soap.
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