You can't really fault Carhartt. The brand's been churning out high-quality workwear for decades, and when you buy their clothing you know it's gonna last. But a few years back, several 'taste-makers' decided that the Carhartt beanie would become standard issue for the young and the hip, and soon the label was less associated with stevedores and gang-bangers, more with Hypebeasts, graphic designers and upwardly mobile digital creatives.

Management has obviously realised that their once humble workwear is now hot property, and have since started to flog potentially the most piss-taking accessory I've ever seen: Carhartt brand paper cups, which will set you back a whopping £28 for 50.

I can't wait to sip a brewsky from one of these! Buy them here.

LOL @ THIS BTW