Ben Phillips – the internet’s favourite e-prankster – has commandeered Cornetto’s Snapchat channel, and is set to descend upon unsuspecting crowds in London’s east end.
For one day only, the Welsh sensation will be posting out regular Snapchats from Winterville in Victoria Park, where he’ll be attempting to test his comic charms on the hearts of the local ladies.
But are pranks and silliness really the best route to a woman’s heart? If the size of Ben’s social media following is anything to go by, then the answer seems to be a resounding yes.
Over the last few years, the 22-year-old from Cardiff has built up an audience of over 1.3 million followers on Vine - placing him higher in popularity than some of the world’s best-loved celebrities, including Snoop Dogg (662k), Zach Braff (256k) and Paul McCartney (168k).
But will Ben’s pranks prove hot enough to break the ice with the local lasses? Just add ‘cornettosnaps’ on Snapchat and see for yourself.