HAVE COCA COLA GROWN A CONSCIENCE?

Have Coca Cola grown a conscience?
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HAVE COCA COLA GROWN A CONSCIENCE?



Written by James Ratcliffe
29 Friday 29th November 2013

   

Coca Cola gave this statement:

'We wish to express our heartfelt solidarity to all Filipinos in these difficult times. It is in times like these when the Philippines sets and example of resilience and good spirit, and where our values of supporting ourselves as a team come at its best.'

We certainly cannot disregard the fact that the large financial support from Coke will massively help the disaster created by the typhoon, but are they trying to be part of the solution and why should we believe them? They have donated $2.65 million in cash to the cause so far, but we shouldn't be that easily convinced that this is a move of good will and care, where large cooperate companies like Coke have always existed to benefit a small elite. Completely disregarding the health and well-being of the remaining 99%.

That said, we should not ignore the potential of big businesses to help fix the world. With over a billion servings of Coca Cola occurring every day, they have the power, capabilities and resources, that can be utilised to have an massive global impact and help society. Just be sure to remain resilient and don't give in to such tactual marketing. Coca Cola will never be your friend.

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