HOT WHEELS = THE NEW RED BULL

Hot Wheels = The New Red Bull
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HOT WHEELS = THE NEW RED BULL



Written by Robert Foster
05 Monday 05th August 2013

Who knew that Hot Wheels were now an #aspirational #brand? Flogging toy cars has really been taken up a notch in recent years.

This mini-documentary traces the steps of the stunt and explains (in slightly Pseuds Corner-ish language) the reasons behind it. Apparently the whole thing is much, much more profound than two cars driving through a six-storey tall double loop, it was designed to "bring us back to our childhood self in pushing our limits of imagination while learning from our mistakes. Dream big and go for it.”

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