HOW AMERICAN APPAREL PLANS TO BE LESS PERVERTED

How American Apparel Plans To Be Less Perverted
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HOW AMERICAN APPAREL PLANS TO BE LESS PERVERTED



Written by Jack Blocker
11 Thursday 11th June 2015

Last year the company gave Dov Charney the boot. Since then, AA has attempted to mould its image into something a tad less exploitative. They started by giving that fierce voguing YouTube teen an editorial, and now they've set out a concrete re-branding game plan for their investors.

According to Bloomberg, they did so with the help of handy slides:

The general idea here seems to be, "less wide open crotch", which looks like a good start.

Once again, less American tits, more American apparel.

They also included this slide to highlight the importance of millennials. You'll notice that they included the bullet point "most diverse US population" next to a picture of a bunch of white people.

They may not be the sharpest needles in the sewing factory, but at least no one's being harrassed.

Hopefully.

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