Jacob Rees-Mogg: The Tory Party's First Meme Sensation


Written by Oscar Henson
03 Monday 03rd July 2017

We learned many things from the recent general election, but looking back now, three observations really stand out:

1. The Tories cut a hopeless Mexican wave.

2. Dianne Abbott needs to re-take her maths GCSE.

3. The political left absolutely love a good meme.

In the approach to the election, young Corbynistas, like the Milifandom before them, showed a particular penchant for reducing political issues and personalities into bite-size shareable nugs.

By contrast, Tory supporters just didn’t seem able to get in on the joke. We guess Theresa May’s constant u-turning and fear-mongering just didn’t feel like much of a laughing matter at the time.

Finally, though, young Conservative supporters have found a personality they can get behind: eccentric Tory backbencher, Jacob Rees-Mogg.

Well known in Westminster for his verbose speeches and dry put-downs, you’ll most likely recognise him from that early Ali G sketch, in which he fields Baron Cohen’s questions about class with a suprisingly good sense of humour.

Now, nearly 20 years later, Rees-Mogg has returned to our screens – this time via our newsfeeds – as the Conservative party’s first ever social media sensation.

Online support for the politician first boomed with the launch of Rees-Mogg’s personal Instagram account, which he uses to share images from the campaign trail alongside typically sardonic comments. Within months of launching the account had gained more followers than Theresa May’s.

"I am a late convert to social media and it's turned out to be great fun," Rees-Mogg told the BBC. "We've put up some jolly photographs. You hear a lot about unpleasantness but it's reassuring that there is a lighter touch."

Multiple Rees-Mogg themed Facebook groups have since sprung up to cater for the new demand for Tory-themed memes. The largest – Middle Class Memes for Rees-Moggian Teens – currently has over 30,000 followers.

If, like us, your feeds are filled almost exclusively with left-wing content, we recommend checking out these pages to see how the other half do it. Once you've cut through the bigotry, racism, misogyny and ignorance, some of it is (gasp) actually quite funny. 






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