16 Wednesday 16th April 2014
Ladies and gents, I give you: Mr Poo! He's the lumpy, brown anthropomorphised faeces who is the face of Unicef's latest public health campaign in India.
Mr Poo features in a new video aimed at raising awareness of the health dangers associated with public defecation in India. Though the video is terrible and hilarious in equal measure; the issue is a serious one.
Globally, India has the largest number of people, more than 620 million, still defecating in the open. Only half the population of the entire country use toilets.
According to the adorably titled Poo2Loo campaign, which is supported by United Nations Children's Fund, 44 per cent of mothers in India dispose of their children’s faeces in the open, meaning there is an extremely high risk of microbial contamination (bacteria, viruses, amoeba) of water, which often causes diarrhea in children. Diarrhea makes children more susceptible to malnutrition, stunted growth, and opportunistic infections like pneumonia.
Mr Poo also has his own smartphone app, although it could be said that if you own a smartphone but you're still shitting in the street, there's probably no helping you. Mr Poo is part of a Unicef campaign, an organisation which is usually pretty reluctant to take a humourous or light-hearted approach to taboo public health subjects. Anyway, enjoy:
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