22 Thursday 22nd October 2015
After decades of hope, Back To The Future sneakerheads may be one step closer to strapping on the pair of Nikes worn by Michael J. Fox in the film. Yesterday Nike unvelied the Nike Mag, a BTTF replica complete with self-tying 'Power Laces'.
Right now it's only a prototype, but a limited edition run will be made and then auctioned off in Spring 2016. All proceeds will go to the Michael J. Fox Foundation for Parkinson's Research.
According to Nike CEO Mark Parker: “We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes.”
Best of all, Nike gifted the prototype to Michael J. Fox himself:
That self-tying sound is pretty rad.
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