SHAMELESS TINDER MARKETING AT SXSW

Shameless Tinder Marketing At SXSW
Comments

SHAMELESS TINDER MARKETING AT SXSW



Written by Jack Blocker
16 Monday 16th March 2015

Word is going round about a girl on Tinder called Ava.

At first glance, Ava looks like a wifeable young lady. Your Austin flame who you can split a $15 carne asada with at an organic food truck. I mean, check out her interaction with this randomer called Brock:

Adorable!

Sadly, Ava is actually a character from Ex Machina, a film premiering at the festival. Once you check her IG, the ploy is revealed, and you're treated to a trailer for the new sci-fi - where she plays some sort of robo-prostitute.

I know TInder isn't exactly the most emotionally involved form of courting, but this does seem like a particularly shitty thing to do. No one is going to see your film if its subliminal marketing stops them from getting laid.

Advertising as cock-block. What a horrible thing.

Skip the Tindering and head to Ava's IG.

Don't Panic attempt to credit photographers and content owners wherever possible, however due to the sheer size and nature of the internet this is sometimes impractical or impossible. If you see any images on our site which you believe belong to yourself or another and we have incorrectly used it please let us know at panic@dontpaniconline.com and we will respond asap.



Comments

MORE FROM DON'T PANIC