11 Friday 11th December 2015
UK clothes retailer Sports Direct is currently drawing heavy criticism for alleged corporate misbehaviour like paying less than the minimum wage and searching and surveilling staff, who're overwhelmingly on controversial zero hour contracts.
Against this backlash they're doing what any sensible company would: a corporate rebrand and reconnection with staff. Consequently, Unsporting Direct becomes the apt, honest new monicker, while manager Jolyon Rubinstein meets shop workers to remind them that they're zero heroes; badly paid, poorly treated, but guarantors of massive corporate profits.
Our gargatuan Sports Direct mugs are overflowing with tears of joy.
Sports Direct Management Treat Staff Like Heroes
After alleged controversial behaviour - including paying below the minimum wage, searching and surveilling staff, banning staff from wearing 802 brands of clothes - Sports Direct have decided to rebrand.
Motivational manager Jolyon Rubinstein meets with shop workers to remind them they're 'zero heroes'- badly paid, poorly treated, but guarantors of massive corporate profits. #SportsDirectShame
Posted by Don't Panic on Friday, 11 December 2015
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