25 Wednesday 25th March 2015
Congratulations to the head of McDonald's marketing department in Sweden. They've tapped into two things that really get the internet riled up: Global fast food corporations and ostentatious lifestyle wear. The new Big Mac Shop is giving Swedes, plus people who enjoy costly shipping fees, the chance to wear Big Mac clothes, sleep in Big Mac sheets, stomp about in Big Mac wellies and - in the near future - dress their chic French Bulldog in a Big Mac drape.
Imagine seeing the above trio hit the clubs in Malmö.
Some companies would pay good money for this sort of coverage, but here I am doing it for free. Boom. Gimme a Cheeseburger.
Shouts to HUH for the find.
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