Although not quite as bad as some of UO’s past blunders, this new thigh gap scandal has caused some controversy.
The popular high street chain has been ordered by the UK’s Advertising Standards Authority (ASA) to take down a photo of a slim model wearing their briefs.
In a report, the ASA said, ‘the model was very thin, in particular there was a significant gap between the model's thighs, and that her thighs and knees were a similar width. We considered that the model looked underweight in the picture.’
Urban Outfitter’s added that, ‘it was common practice to use slim models in the underwear industry, but they did not consider that the model was underweight or unhealthily thin; they considered she had a naturally tall and slim physique.’
The war against ‘skinny shaming’ has been hot topic recently, with that Meghan Trainor train wreck, and with Nicki Minaj stating ‘fuck them skinny bitches’. So it was no surprise that women started Tweeting their opinions.
By the way, it's not okay to say that Nicki, and there are lots of people who are mad at you.
But the ASA do make some good points. ‘We understood that Urban Outfitters' target market was young people and considered that using a noticeably underweight model was likely to impress upon that audience that the image was representative of the people who might wear Urban Outfitters' clothing, and as being something to aspire to.’
The photo was deemed as irresponsible advertising and must not appear again.
It’s not the first time Urban Outfitters have put their edgy, over-priced foot in it… here are some of UO’s worst PR tragedies.
1) The prescription pill shaped shot glass. Not sure people want to raise a toast to cocktails of benzos and alcohol on a typical Friday, but how were UO to know we're not all washed up child stars?
2) The ‘Eat Less’ T-Shirt. Yep, it was a t-shirt that simply read ‘eat less’. The shirt was pulled in 2010, but I'd like to know what the person who green-lit it eats on a regular basis. Blood or tears?
3) The Kent State sweatshirt covered in fake blood. The sweatshirt was interpreted as a reference to the 1970 Kent State massacre, where four students were shot dead by US National Guards.
Let us know what you think about the latest Urban Outfitters debate in the comment section below. Are you offended by a thigh gap?