You know those bits in films where the villain takes a hostage - the president's daughter, nuclear codes, etc - and sends out a threatening video to the heroes, calling for their demands to be met or else something horrible will happen? This situation is sort of like that. Think of vlogger Dog Shit as the criminal mastermind, but what is at stake? His own personal health. In a video posted yesterday, the YouTuber threatened to eat a picture of Hollywood actor Jason Segel every day until the Forgetting Sarah Marshall thesp eats a picture of Dog Shit - this one in fact. The gauntlet has been thrown down; will we see Dog Shit wither away on a hospital bed, more pulp than man? Or will Segel cave into the pressure and produce what could be one of 2017's funniest moments yet? Only time will tell. #EATMYFACESEGEL
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