03 Thursday 03rd July 2014
An organisation in Spain is ostensibly helping the homeless by letting you purchase a digital typeface of their handwriting. The project, called Homeless Fonts, is by the Barcelona-based Arrels Foundation, and like many marketing projects purporting to help society's destitute, it looks a bit suspect.
The project takes the handwritten scrawls of a homeless person's cardboard signs, and turns them into a fully-fledged, 26 letter typeface that can be purchased.
The money collected is then used to 'finance the work of the Arrels Foundation for homeless people in Barcelona.' So it's not clear if the authors of the scripts actually see a penny, or if the only benefit they receive is appearing in a flash-heavy website and a slickly-produced Vimeo clip.
Either way, it's a great way of thinking you've helped someone without having to go anywhere near them. Which is basically what charity is all about these days anyway.
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