Here it is people, the best bit of viral marketing you'll ever see.
Hostelworld, the popular hostel booking site, has finally taken a fairly obscure quote from Alan Partridge and turned it into a real thing. For those who don't know, Alan Partridge famously pitched a show called 'Youth Hostelling With Chris Eubank' during his disastrous meeting with the chief commissioning editor of the BBC.
I've written somewhat extensively of the scene in question, which you can read about here.
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